Mission & Vision


  • We prioritize meeting the needs of our customers.
  • We don't compromise on quality.
  • We control the variability of our processes.
  • We make sure that our shipments won't be affected.
  • We prioritize efficiency in all processes.
  • We take precautions in advance for problems that may occur in terms of risk management.
  • We closely follow the trends and technological developments in the sector.
  • We use current technologies in all our processes.
  • We work with the understanding of «Continuous Improvement» for sustainable results.
  • We prioritize training programs to enhance the competencies of our employees.
  • We observe OHS issues beyond standards.
  • We keep environmental awareness alive all the time.


To be an innovative, accessible, and a preferred wheel brand in the global market.

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